Sunday, March 21, 2010

Tiger

As most of you are aware, Tiger Woods has made most of the news stories in the sports world lately. Due to a recent car crash and rumors of infidelity, Tiger has had some monumental questions to answer. Being in the spotlight as much as Tiger is, it was important that he was able to let the public/fans know what was going on and fill them in on what was happening with him and his career. Luckily for Tiger, he probably had a PR rep or two to advise him on the best way to address the public.
This brings me to the topic of my blogpost today: Tiger's PR team...the question being: was there anything Tiger's PR team should have done different or better?
If you ask me, I think Tiger should have been advised more by PR reps to get his face out in the public after his accident and accusations. Tiger has only made 1 or 2 appearances since everything happened over a month ago. During that time, people had a million questions for Tiger but he was nowhere to be found. While I feel bad for Tiger because his personal business is his personal business, he does have a duty to his fans as well. Knowing that he was going to be in the spotlight, Tiger should have addressed any questions immediately and honestly. However, at least he seemed sincere when he finally made the public apology.
Looking to the future, hopefully, any PR advisors he has are more ready to push him to face the public whenever they need him with his return to the upcoming Masters. This time he should be advised to let the public know what they can expect from him in the Masters and in the future. After that, like all good gossip, things will probably calm down for Tiger.

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